We're not blowing hot air.
Research on the benefits of supplemental oxygen abound. Get the science behind the O+ breath.
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Oxygen is the key ingredient in the production of energy.
Here’s how oxygen works in the human body (reference chart on right):
1. Oxygen breathed into the lungs. Food broken down in stomach and intestine.
2. Oxygen carried by the bloodstream to muscle. Nutrient absorbed by the bloodstream.
3. Oxygen and nutrients transported to cells.
4. Oxygen and nutrients used by mitochondria to produce ATP.
5. ATP provides energy to cells.
Stated differently, every breath you take converts to energy. Human cells use nutrients from food and oxygen to create adenosine triphosphate (ATP), the energy source that fuels cell function. If your cells receive too little oxygen, they produce less energy. If your cells need more energy, they use more oxygen. That’s why your breathing rate increases when you exercise.
When energy drops, performance drops.
Conditions that can reduce your body’s oxygen levels – or low-blood-oxygen levels (“LBO”) symptoms – include air pollution, jet lag, breathing stale air that has less than the normal 20-21% oxygen, higher altitude, intense workouts and sports activities, overexertion, alcohol consumption and stress.
Three or four breaths of Oxygen Plus (O+) oxygen help restore your body’s oxygen levels to normal, healthy levels, elevating your energy and enhancing cognitive performance1,2 at home, work and play.
AIR QUALITYMany American cities suffer from poor air quality. There are also many international cities where air quality is compromised. Air pollution is often identified by the visibility of 'brown' air, however, harmful levels of pollutants can be present even in clear conditions. Each breath of O+ oxygen diminishes a user's exposure to air pollution. Find out the Air Quality Index (AQI) in any U.S. city here: www.airnow.gov.
TRAVELBusiness and other travelers are often tired, worn out and physically weak from coping with growing airport security measures, increased flight delays, bad food, layovers and sometimes excess consumption of alcohol or caffeine products. At cruising altitude, airline cabins have lower-than-normal air pressure and oxygen levels5 - with blood oxygen saturation up to 10% lower than normal4.
StudyFatigue has been reported by several studies as one of the most common symptoms experienced by people worldwide. A Harvard University study concluded that 77% of Americans cite lack of energy as a top health concern4. Unlike muscles, your brain cannot store energy. It needs a steady flow of nutrients and oxygen to function normally. A few quick breaths of O+ oxygen often enables a person to feel more alert. According to The Franklin Institute, a brain's need for oxygen is more than ten times greater than the rest of the body. Oxygen deficiency can decrease your alertness, memory and judgment1,2. Most people experience a sharp falloff in alertness and working memory speed after 2:00 p.m. in the afternoon - a falloff which results in a reduction of productivity. Note how memory and alertness fade after the post-lunch dip in the diagram below.
Source: Boosting Your Energy, a Special Health Report from Harvard Medical School, 2005
ELEVATIONAt higher altitudes, the oxygen molecules are less dense. Ascending 5,000 or more feet in elevation in the mountains can result in mild symptoms of Acute Mountain Sickness - headaches, nausea, dizziness, disturbed sleep, fatigue, shortness of breath and loss of appetite. These symptoms will lessen while breathing a higher concentration of oxygen. When the brain does not receive enough oxygen, the brain is impaired and a condition known as hypoxia can occur. Hypoxia is the deficiency of oxygen reaching tissues of the body. Hypoxia can occur in oxygen-deficient environments, including higher mountain elevations. The worst symptom of hypoxia is how it affects the brain by diminishing a person's awareness of the oxygen deficiency. In oxygen-deficient environments, some people experience mild euphoria and feel fine, even though they may be unable to write their name legibly or sort a deck of cards.Note: Any person with any type of health or medical condition should consult their physician prior to use of O+ products.
SPORTIntense exercise demands more oxygen, which fuels the cells, producing energy and aiding in muscle recovery. Muscles use glycogen from carbohydrates, and when glycogen is burnt in the absence of oxygen, it produces lactic acid, which results in muscle fatigue. Olympic athletes, as well as professional football players and other elite athletes, have long used supplemental oxygen to restore depleted blood-oxygen-levels and recover from muscle fatigue3. Anaerobic exercise and workouts that produce high levels of lactic acid are the most responsive to supplemental oxygen. For sports application and recovery, it has been found that inhaling an increased form of oxygen during exercise can reduce inflammatory responses, post exercise7.
RECOVERYConsuming alcohol depletes the oxygen content in your bloodstream. The use of supplemental oxygen increases the amount of oxygen to the body's cells, serving as an aid to help lessen, and recover from, the negative effects of alcohol consumption. While extra oxygen intake does not help with the consequences of dehydration related to hangovers, oxygen actively breaks alcohol down into harmless chemicals or substances, of which your body can more readily dispose. People who occasionally over-indulge have found that extra oxygen intake helps them recover more quickly.Note: O+ advocates drinking responsibly.
Medical Science and Sport Journal References
The use of supplemental oxygen increases both immediate and delayed word recall, and significantly improves performance on several measures of attention and vigilance.
(1) Moss, MC, Scholey, AB, Wesnes, K, “Oxygen administration selectively enhances cognitive performance in healthy young adults: A placebo-controlled double-blind crossover study,” Journal of Psychopharmacology, 1998 Dec;138:27-33
Supplemental oxygen significantly improves cognitive performance in healthy adults. Compared with people who breathed normal air, which is 21 percent oxygen, those who breathe 90 percent oxygen perform better on recall tests and reaction time.
(2) Scholey AB, Moss MC, Neave N, Wesnes K, “Cognitive Performance, Hyperoxia, and Heart Rate Following Oxygen Administration in Healthy Young Adults,” Physiology & Behavior, 1999 Nov;67(5):783-9
U.S. Olympic athletes are using oxygen in conjunction with high-altitude training to extend their workouts and improve performance.
(3) Wilbur RL, Holm PL, Morris, DM, Dallam GM, Subudhi AW, Murray DM, Callan SD, “Effect of FIO2 on oxidative stress during interval training at moderate altitude,” Medicine and Science in Sports and Exercise, 2004 Nov;36(11):1888-94
A persistent feeling of fatigue is one of the most common health concerns in this country, accounting for 10 to 15 million doctor visits per year.
77% cite “lack of energy” as the top health concern.
At cruising altitude, airline cabins have lower-than-normal air pressure and oxygen levels. Blood oxygen saturation during commercial flights can be 5%–10% lower than normal.
(4) Excerpts from Boosting Your Energy, a Special Health Report from Harvard Medical School
Airplane cabins are not pressurized to sea level. Passengers on long-haul flights are therefore exposed to reduced oxygen pressure for periods of up to 18 hours at a time.
(5) Geertsema, C, Williams, AB, Dzendrowskyj, P, Hanna, C, “Effects of commercial airline travel on oxygen saturation in athletes,” British Journal of Sports Medicine, 2008;42:877-881
(6) Anderson, Paul, “Preparing for Safe Travel to High Altitude,” Mayo Clinic, Co-investigator, ASAP study, 2015 Feb.
- Endurance athletes who are provided a 90-second recovery period and are administered inspired oxygen at 99.5% receive an increased SpO2 recovery time.